Twisted Tea Hard Iced Tea Launches New Sweet Tea Whiskey In Select Markets
BOSTON, MA.— Twisted Tea Hard Iced Tea, the nation’s #1 hard iced tea brand¹, is shaking up the spirits space with the limited release of Twisted Tea Sweet Tea Whiskey through its partnership with Beam Suntory. Twisted Tea Sweet Tea Whiskey will launch in five markets, including MA, RI, OH, MO and TX, as well as military outlets.
Twisted Tea Whiskey is made with real brewed tea and inspired by the brand’s flagship product, Twisted Tea Hard Iced Tea Original. New Sweet Tea Whiskey contains the classic taste of sweet tea balanced with well-rounded real whiskey for a deliciously smooth blend of oak and bright lemon. It is perfect on its own or as an addition to a cocktail and is available in 50mL, 750mL and 1L bottles. Sweet Tea Whiskey has an ABV of 32.5% ABV / 65 proof.
“We put our fans first in everything we do – from printing their photos on our cans, to including them in our ads, to bringing them the flavors and packaging styles they demand” , said Erica Taylor, brand manager of Twisted Tea. “A lot of them are already buying flavored whiskey, so this is our way of giving them something they can call their own.”
In July 2021, the Boston Beer Company and Beam Suntory, a global leader in premium spirits, announced a long-term strategic partnership to expand select iconic brands into some of the fastest growing alcoholic beverage segments. Twisted Tea Sweet Tea Whiskey is just one example of an iconic brand innovation from this groundbreaking collaboration. Beam Suntory and Boston Beer Company continue to build on their partnership to expand into other key products and brands in the future.
“We are thrilled to continue our partnership with Boston Beer Company and bring Twisted Tea into the whiskey space,” said Stephanie Kang, Senior Director, Strategic Ventures. “We’re taking the great taste of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver the bold, unexpected experiences consumers crave.”
As part of the partnership, Boston Beer Company – which will handle national marketing and advertising, public relations and social media promotion for Twisted Tea Whiskey – is leveraging Beam Suntory’s expertise in distillation, distribution, sales, trade and local marketing for this new product.
About Twisted Tea Hard Iced Tea
Twisted Tea, the nation’s #1 refreshing hard tea, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for delicious, easy-drinking hard tea available in a variety of flavors, including fan favorites, Original and Half & Half.
About the Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began brewing Samuel Adams beer in 1984, and the Samuel Adams brand is recognized today as one of the largest and most respected craft beer brands. Our brand portfolio also includes Truly Hard Seltzer, Twisted Tea Hard Iced Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, Hard Mountain Dew and Sauza Agave Cocktails as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing .
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers around the world rely on the company’s brands, including iconic bourbon brands Jim Beam and Maker’s Mark, Suntory Kakubin whiskey and Courvoisier cognac, as well as world-renowned premium brands such as Knob Creek, Basil Hayden’s and Legent bourbon; Japanese whiskey Yamazaki, Hakushu, Hibiki and Toki; Scotch Whiskey Teacher’s, Laphroaig and Bowmore; Canadian Club whisky; Tequila Hornitos and Sauza; EFFEN Vodka, Haku and Pinnacle; Gin Sipsmith and Roku; and premium On The Rocks cocktails.
Beam Suntory was formed in 2014 by combining the world leader in bourbon and the pioneer of Japanese whiskey to form a new company with a deep heritage, a passion for quality, an innovative spirit and a vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Based in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.
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