This Christmas, join Hinode Bento to feed underprivileged children and be a secret Santa Claus too | Eat Drink


This Christmas, join Hinode Bento to feed underprivileged children and be a secret Santa Claus too. – Photos courtesy of Hinode Bento

KUALA LUMPUR, NOVEMBER 30 – It’s that time of year again. Santa’s secret time (especially when more and more of us are returning to the office) where we buy gifts for unsuspecting recipients.

There is a delicious pleasure in not knowing what you are will to receive but also the comfort of knowing that you will receive something.

What about those who don’t have the luxury of knowing, who don’t know where their next meal will come from? Christmas is also traditionally a time of charity (it’s giving season, right?) And we all wish we could lend a hand where we can.

The great folks at Hinode Bento, a Japanese-style bento box supplier, feel the same and are launching a 1 for 1 Christmas bento campaign as a way to give back to the community.

The team – made up of Kian Tee, Kuan Woo and Jackson Ngew – will pledge to match every Christmas bento set purchased from December 1, 2021 to January 2, 2022 (or until their 1,000th order, whichever comes first). and deliver to needy children in various orphanages and refugee homes from December 18 to January 5.

To ensure accountability, Hinode Bento will also update their social media once these Christmas bentos have been sent to these children. Really, this is the season to give.

The gift to give ... and this is the season for it.
The gift to give … and this is the season for it.

Kian explains, “We just turned a year old and wanted to bring what the brand stands for, to send some sunshine and happiness. (Hinode means “sunrise” in Japanese.) We saw a post on social media about how donations to charities declined dramatically during the lockdown period, so we decided to do this in conjunction with Christmas and make disadvantaged children smile. “

The idea of ​​this Christmas gift box is that customers can send a gift to these children which is not only a meal but also their greetings and blessings. Kian says, “That way you are a secret Santa to an underprivileged child.”

It’s about delivering happiness, to borrow Zappo’s famous mantra.

And as a brand that started during the lockdown period of last year, Hinode Bento has focused on delivery from its inception. Kian is philosophical about changing eating habits: “After the lockdown was lifted, people are looking to dine more as the number of delivery orders has declined.

“Since we have a small space with limited places for dinner, we would like to encourage people to send this Christmas bento to their loved ones as a gift of love. “

Each Christmas Bento set includes one drink (Hinode Sunrise) and one dessert (Merry Berry Pudding).
Each Christmas Bento set includes one drink (Hinode Sunrise) and one dessert (Merry Berry Pudding).

This notion strikes a chord with Kian and his team. He explains, “Christmas marks the end of a year and we are ready to start a whole new year ahead. Returning to our brand ideology, we hope that whatever situation everyone is in right now, always look to the bright side of the future ahead. Even when the sun goes down, we still look forward to the next sunrise.

Orphanages and refugee homes that will benefit from this program include Living Hope Children’s Centers for refugees from Myanmar; these centers number 11 and welcome around 250 children.

When asked how they approach these two underserved areas of need, Kian explained that he and his partners have friends who work closely together to care for children in orphanages and refugee centers and believe that they could do something to help them.

He says, “Children are the future of our world and we just want to show them a little love, especially towards these underprivileged children. The priority is to give to orphanages and refugee homes that have received less attention.

Write a message and share your thoughts of love and positivity.
Write a message and share your thoughts of love and positivity.

“We care about other communities as well, but at the moment we can only focus on a certain group. We hope that one day we can expand that and pass our love on to other charities as well.”

That love will come in the form of a Christmas themed bento box; customers can choose between a Chicken Wrap Snowman or a Tsukune Bento Small Snowman.

The first bento includes a grilled chicken roll stuffed with turkey ham, cheese, carrot and celery; accompanied by a teriyaki sauce; and served with tamagoyaki (Japanese omelet) and vegetables.

The Little Snowman Tsukune Bento features handmade chicken meatballs with a teriyaki sauce served with two kawaii Little Snowman rice balls, turkey ham, potato salad and various vegetables.

Choose between a Chicken Bento Snowman Wrap (left) or a Tsukune Bento Small Snowman (right).
Choose between a Chicken Bento Snowman Wrap (left) or a Tsukune Bento Small Snowman (right).

The two bentos are also accompanied by their special Hinode Sunrise (sparkling orange juice with strawberry jelly) and a Merry Berry Pudding (milk pudding and matcha with strawberries). Strawberries are a nice touch, given that they are a popular winter fruit in Japan.

While supplies last, there will also be handcrafted early bird gifts – a personalized Hinode Bento embroidery patch. This is the restaurant’s way of saying thank you to those who reach out to support them by helping the less fortunate.

And who wouldn’t appreciate a little gift this Christmas and the upcoming New Year?

Speaking of the year ahead, Hinode Bento plans to develop more new products in 2022, ranging from new bento combinations to healthier, meatless options.

Kian adds, “We are also looking to expand to other sites so that we can be easily accessed by more people. We are definitely open to collaborations with other people, to make the idea of ​​sharing the sun and the positivity a reality! “

How the Hinode Bento 1 For 1 Christmas campaign works
How the Hinode Bento 1 For 1 Christmas campaign works

Hinode Bento 1 for 1 Christmas Campaign

Hinode Bento offers Malaysian courier readers get an RM3 discount for every order of their 1 For 1 Christmas bento from launch on December 1 until they reach their 1,000th order. Visit their website order.hinodebento.com and use the special Malay Mail discount code “MMHB3”. Detailed information can be found on their Instagram page instagram.com/hinodebento/.



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