RITUAL ZERO PROOF hires non-alcoholic craft beer veteran as National Sales Manager

As Ritual’s National Sales Manager, Halaska will focus on expanding the market in states where Ritual is aligned with distributors, including Breakthru Beverage and Southern Glazer’s Wine and Spirits. He will be responsible for raising awareness and advancing education around Ritual and the broader non-alcoholic category across the company’s distribution, accounts and consumption levels.

“Retailers and restaurants that don’t offer alternatives to alcohol are excluding large numbers of customers and leaving money on the table,” Halaska said. “Providing a sophisticated option for balance and mindful consumption has given me purpose in an industry I love.”

Halaska will work under David Dortonvice president of sales and business development at Ritual Zero Proof and formerly of Whistle Pig, and David Croochvisionary health and wellness entrepreneur (Crave, Parks & Nash) and CEO of Ritual Zero Proof.

“The addition of Tom Hallaska positions Ritual Zero Proof to focus on educating and promoting our products and the category, locally and nationally,” said Dorton. “His passion for the industry is visible to all who meet him, and his boots on – The on-the-job approach to education is key to strengthening relationships between priority partners, distributors, the bartending community and consumers, with a plan to accelerate our retail expansion and extend our lead as America’s leading alternative to spirits.

About Ritual Zero Proof

Ritual Zero Proof, The Liquor Replacement, is America’s leading alternative to spirits, designed to have the flavor and burn of a classic spirit, but without the alcohol and calories. Ritual is designed for anyone who drives, works out, diets, is a parent, goes out late, gets up early, is looking for that perfect third drink, or abstains altogether.

Based at Chicago, Ritual Beverage Company is a labor of love founded by three lifelong friends. After experimenting with hundreds of recipes in consultation with bartenders, chefs and beverage professionals, Ritual launched two flagship products in September 2019 – a gin alternative and a whiskey alternative. In January 2020, Ritual has received a minority investment from global beverage leader Diageo through Disstill Ventures. The brand expanded its portfolio with the launch of a Tequila Alternative in April 2020 and an alternative to rum in June 2021.

Industry leaders and tastemakers have continually given Ritual their stamp of approval. Among its accolades, the industry-benchmark Beverage Testing Institute awarded Ritual Zero Proof Tequila Alternative its platinum medal (98 points) in 2021, making it the highest-rated alcohol-free spirits alternative and the fifth of all time. non-alcoholic spirits and full proof ratings. In 2021, Ritual won the Expo East NEXTY Award for Best New Living Natural Product, recognizing the spiritual alternative as one of the most progressive, innovative, inspiring and trusted products in the industry.

Ritual is currently available for purchase online at RitualZeroProof.com and Amazon, beverage retailers Total Wine & More and Binny’s Beverage Depot, select Kroger and Hy-Vee locations and is expanding into instant delivery through Gopuff.

To learn more about Ritual Zero Proof, visit RitualZeroProof.com and follow @RitualZeroProof on Facebook, instagram and Twitter.

Media Contact: Jenny Kelly Cogdal, [email protected]

SOURCE Zero Proof Ritual

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