No beer sales in 2022 for University of Georgia football fans
The University of Georgia will no longer sell beer and liquor to most football fans at Sanford Stadium in 2022.
The Athens Banner-Herald reports that UGA athletic director Josh Brooks made the comments Thursday after Georgia’s athletic board meeting at Lake Oconee.
The school began selling beer and alcoholic seltzer last season for men’s and women’s basketball games at Stegeman Coliseum and during baseball games at Foley Field and softball games.
Brooks, however, says UGA wants to move slowly on liquor sales.
“It’s not even a talking point right now,” Brooks said. “We introduced him to Stegeman, Foley Field and softball and it’s been a slow rollout. We’re going to be very intentional about that. It’s just not on the agenda right now for Sanford.
Beer and wine have been on sale at football matches since 2019 in some club areas that require expensive donations to the sports program. Those who rent private suites can also stock them with alcohol which is delivered before games.
Georgia became the 11th school in the Southeastern Conference to offer liquor sales at sports venues.
Brooks said expanding liquor sales into a 90,000+ seat stadium is more complicated.
“There’s a lot of elements in there, whether it’s the length of the game and the time, or the logistics of doing it and setting it up,” Brooks said. “Listen, we’re always learning as we grow, so we started with smaller rooms, up to where we can crawl, walk, run, so now we’re always monitoring progress.”