Mark Wahlberg has a new Flecha Azul tequila

Getty Image / Thaddaeus McAdams / Contributor

Mark Wahlberg has become the latest famous pitchman for a liquor brand. The actor announced a partnership with a tequila brand.

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This week, Wahlberg joined the long list of celebrity pitchmen for liquor companies by announcing he is one of the main investors in tequila brand Flecha Azul – which was co-founded by PGA golfer Abraham Ancer and l Mexican entrepreneur Aron Marquez in 2017 and launched in 2020. .

“I’m always on the lookout for great business opportunities to invest my time and energy. When I was approached by Abraham and Aron, we immediately connected, and I knew I wanted to partner with them to help build Flecha Azul into a global brand,” Wahlberg said in a statement, according to business fox.

“The spirits business is on fire, but I really wanted to invest in it [Ancer and Marquez]”, Wahlberg noted. “I’ve obviously seen so many people have success in spirits, but no one has created a great product like them, certainly not some of the great success stories in the world of celebrity spirits, so I wanted to invest in them and celebrate that they’ve created and really help them achieve their goals.

“It’s funny because when I was first told about it, I said ‘absolutely not,'” Wahlberg said. CNN Business. “You have all these other people who claim to have gone to Mexico and created tequila and grown agave and all that. They were like, ‘That’s not what it is, we have two amazing guys who are really young and like-minded.’ …I just said I’d like to invest in them.

“I said I want to put my money where I am and write a big check and get involved with your brand and use all my resources…everything we have, we’re going to mine and use it to make sure this brand is as successful as possible,” noted Wahlberg.

Walhberg announced the Instagram, “Excited to share my latest project @flechaazultequila. When I met founders @abrahamancer and @aronhmarquez and tried Flecha Azul, I knew they had something special on their hands. Handmade in Jalisco, Australia. Mexico, from 100% grown Blue Weber Agave, this tequila is ultra-premium and truly honors their Mexican roots. I knew I wanted to share their amazing product with the rest of the world. I can’t wait for you to try it .Cheers!”

Wahlberg previously promoted Flecha Azul on her instagram months ago.

Ancer understands that the tequila space is extremely crowded.

“There’s a lot of tequila that’s very good and nobody knows about it, and there’s some tequila that’s not very good, and a lot of people know about it,” Ancer said. “I kind of want to change that up a bit with our vision to bring tequila to the United States, without shortcuts, the right way.”

The press release states, “Flecha Azul is rooted in bonds of friendship, love for Mexican culture, and living the American dream.”

The official Flecha Azul Instagram account shared a photo of Wahlberg with the caption: “Welcome aboard, @markwahlberg! We’re thrilled to have you joining the @flechaazultequila team. Big things ahead! Let’s go!”

Flecha Azul offers five types of premium tequila: Blanco, Reposado, Añejo, Cristalino, and Extra Añejo — priced at $49 to $300.

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It is the latest business venture from Mark Wahlberg – who also owns the Wahlburgers burger chain with brothers Donnie and Paul, the clothing company Municipal, the film and television production company Closest to the Hole, the production company of non-fiction Unrealistic Ideas, the gym chain F45 and the Mark Wahlberg. Automatic group.

“I’ve always been an entrepreneur,” Wahlberg said. “I bought a bundle of newspapers at a discount and tried to sell them. I was shoveling snow. I would do anything I could, coming from very humble beginnings. … If there was something I wanted or a goal I had that I wanted to achieve, I had to go there and achieve it on my own.

Mark Wahlberg has a valued net worth of $300 million.

Hollywood star George Clooney launched his own brand of tequila, then sold Casamigos Tequila for $1 billion to liquor giant Diageo in 2017. The massive windfall encouraged other celebrities to sell their own liquor brands .

Dwayne “The Rock” Johnson launched Teremana Tequila, Matthew McConaughey has his own line of Texas-inspired Longbranch whiskey with Wild Turkey Bourbon, Dan Akroyd has Crystal Head Vodka, Ryan Reynolds acquired Aviation Gin, Michael Jordan is involved with Cincoro Tequila, Wu-Tang Clan has his own brand of vodka, Bob Dylan has his own line of whiskeys and bourbons called Heaven’s Door, Diddy has Ciroc Vodka, Justin Timberlake has Sauza 901 Tequila, Drake has Virginia Black Whiskey, Connor McGregor has Notorious Irish Whiskey , Channing Tatum has Born and Bred Vodka, Kenny Chesney has Blue Chair Bay Rum and rocker Sammy Hagar is working on a new tequila with celebrity chef Guy Fieri.

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