Japan uses Tokyo Revengers age of majority campaign
The Japanese government uses Tokyo Avengers to publicize the new era of majority laws in Japan. TV and web ads featuring characters from Tokyo Avengers started appearing from January 7, 2022. The campaign aims to avoid any issues that may arise due to some consumers or stores not experiencing this change. [Thanks, Dengeki!]
From April 1, 2022, the age of majority in Japan will be reduced from 20 to 18. This means that from April 18-year-olds will be able to vote and sign contracts. This change should allow Japanese youth to engage in politics from an early age. It is also due to the fact that more countries in the world have set the age of majority at 18. However, this change will not affect alcohol, tobacco or gambling. You should always be at least 20 years old to participate in these activities in Japan.
As to why the Japanese government uses Tokyo Avengers make known the age of majority? This is due to the themes of the series’ maturity and growth. Tokyo Avengers follows the story of Takemichi, who one day learns that his ex-girlfriend and brother were murdered by a gang. He then travels through time again and again in an attempt to save them. According to the article, the campaign aims to encourage Japanese youth, like Takemichi, not to give up. It is also about encouraging active social participation.
The new law on the age of majority will come into force in Japan from April 1, 2022. Tokyo Avengers is readily available on streaming services such as Crunchyroll.