Jack Daniel’s and Coca-Cola launch Jack & Coke ready-to-drink cocktail
The fan-favorite cocktail “Jack & Coke” will now be available as a canned cocktail.
The Coca‑Cola Company has announced the launch of a Jack & Coke cocktail. The drink will be available as a ready-to-drink (RTD) canned premixed cocktail, which includes Jack Daniel’s Tennessee Whiskey and Coca-Cola.
With an alcohol content of 5%, the 350ml cans will debut in Mexico in late 2022 and eventually be available in global markets.
Here’s everything we know about the Jack & Coke ready-to-drink cocktail:
About the joint venture
According to a press release issued by The Coca-Cola Company on June 13, Lawson Whiting, CEO and President of Brown-Forman Corporation, the maker of Jack Daniel’s, said, “Brown-Forman has been a leader in ready-to-eat – beverage category since we launched our first Jack Daniel’s RTD over 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, allowing us to accelerate our expansion and continue to grow our business around the world. »
Meanwhile, James Quincey, President and CEO of The Coca‑Cola Company, added, “We are delighted with our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca‑Cola. »
Coca-Cola’s expansion into the RTD market
The company entered the RTD alcoholic beverage market in 2018 with Lemon Dou. It is described as “an experiment in Japan’s fast-growing Chu-Hi beverage category”. Chu-Hi is a canned version of the Japanese alcoholic beverage Chūhai.
Other Coca-Cola RTD alcoholic beverages include Topo Chico Hard Seltzer, Topo Chico Ranch Water Hard Seltzer, Topo Chico Margarita Hard Seltzer, Simply Spiked Lemonade, Fresca Mixed, and Schweppes pre-mixed cocktails. While some are already available, the others will be available soon.
Khalil Younes, President of Global Category – Emerging at Coca-Cola, said, “We are experimenting and learning strategically in alcohol,” adding, “We are excited about the opportunities, but we also know it will take effort and dedication. patience.”
The iconic drink brand had also briefly entered the wine market in the 1970s.
(Feature and hero image credit: Coca-Cola)