Godiva creates a new drink based on Japanese sake
A celebration of rice, all in a Belgian chocolate drink.
One of the advantages of foreign stores having outlets in Japan is all the exclusive products they create to cater to local tastes. Take Belgian chocolatier Godiva, for example. In recent years, they have released a matcha dessert drink and tapioca tea for their customers in Japan, and now they have gone above and beyond with a new unique offering in Japan that features the taste of sweet sake.
▼ The new drink, part of the brand’s Chocolixir range, is called “Koji and white chocolate“.
Koji is malted rice which is used as input to create products like soy sauce, misoand Sake. Today, he plays a starring role in Godiva’s latest Chocolixir, in the form of amazinga sweet, alcohol-free sake that uses koji as a starter.
As a matter of fact, some people in japan don’t like the taste of amazake, which is thicker than regular sake and sometimes too sweet. Our reporter Tasuku Egawa is one such person, but when he saw how gorgeous the Godiva drink was, he decided to find out if it could help convert his taste buds.
▼ The takeout prices for the drink are 690 yen for a regular and 790 yen for a large, and Tasuku opted for a regular.
Checking the in-store ad for the drink, Tasuku confirmed that it’s completely alcohol-free, making it suitable for customers of all ages. The ad also revealed that the trim consisted of ginger powder and puffed riceand they looked just as good in person as they did in the photo.
▼ From the side, the drink was dazzling with its pure white appearance.
Stirring the drink well, Tasuku made sure everything was mixed well before taking his first hectic sip. To his delight, Tasuku’s taste buds didn’t flinch in horror at the taste of amazake – in fact, they could barely taste the slightest hint of sweet sake.
The main flavor that showed through was the sweetness of white chocolate, who was wealthy and moreish. The distinct amazake aroma was not completely eradicated in the flavor profile, but to Tasuku it seemed extremely elegant and refinedrounding off the chocolate with a delicate finish.
Despite his aversion to amazake, Tasuku fell head over heels in love with the drink. It was a great partnership between Belgian chocolate and Japanese koji, and a much better deal than the expensive Godiva x McDonald’s hot chocolate.