Goa Distillery launches Doja, the world’s first Indo-Japanese gin
A heady combination of yuzu lemons, sansho peppers, cedar leaves, cardamom, cilantro and other plants native to India and Japan created the world’s first Indo-Japanese gin, Doja. Doja fuses the flavors of two cultures with every sip. Originally launched in Goa, sample premium artisanal gin by grabbing a bottle at a store near you.
Led by Jai Anand, Doja intends to bring a new wave of craftsmanship Gin in India and uplift the drink culture around the mind.
Here’s everything you need to know about Indo-Japanese Doja gin
Made by a seasoned distiller in Wakayama, Japan, and produced at Goa’s East Side Distillery, Doja fuses plants from India and Japan. The bounty artisan gin contains coriander, pepper, fennel and cardamom from India as well as yuzu, juniper berries, cedar leaves, sansho pepper and Japanese hinoki chips, among other ingredients, which incorporate citrus, floral, sweet, fragrant and spicy notes.
Jai came up with the idea of ââproducing Doja during the pandemic, inspired by Japan’s sense of perfectionism, futurism and artistry. He contacted a distillery in the East Asian country to create a unique flavor combination for the Indian palate and to help elevate the culture of gin drinking in the country. And the name Doja reflects the collaboration that this initiative has sparked, borrowing “do” from “Indo” and “ja” from “Japan”.
Doja gin uses a one-shot distillation technique
It took 47 tries to come up with the perfect recipe, and Doja now uses a distillation method called single shot. After the gin has undergone a steaming process, it is mixed with a bottling strength of deionized water of 42.8% alcohol by volume (ABV). This is done to retain the essential oils of the medicinal plants of superior quality and to give the drink a silky feel in the mouth.
Jai Anand says, âAs gin culture grows, so do the taste profiles of consumers. Consumers today are looking for premium, handcrafted options that don’t compromise on quality. This is where Doja fits in! We wanted to bring together the two cultures of Japan and India to create a premium product with a unique taste. We want our consumers to savor the uniqueness of the plants from these two rich countries and appreciate the concept of this small-batch, artisanal gin.
The drink is also made by hand, the old-fashioned way, using equipment designed over the centuries. The process involves the use of a copper still from Holstein, Germany, which gives the gin a sort of sweetness without burning alcohol. The chief distiller personally checks each distillation to approve the quality of the gin before it is bottled.
The brand believes the time is right for premium gin as the culture of consuming gin has grown, especially since it is a throat-pleasing spirit that can be consumed at different times of the day.
Doja is a sip and drink format drink and is best enjoyed on ice, with a splash of water or soda.
Doja is available in Goa for Rs 2,050 for a 700ml bottle. It also intends to expand to other regions of the country, starting with Mumbai in 2022. For more details visit here.
All images: Courtesy of Doja