5WPR Announces Expansion of Liquor and Spirits Public Relations Division
NEW YORK, January 19, 2022 /PRNewswire/ — 5W Public Relations, one of the largest independent public relations firms in the United States, today announces the expansion of its liquor and spirits public relations division. The category experience covers specific brands and products, sales channels (retailers to emerging alcohol e-commerce), delivery, industry applications and more.
In 2021, 5WPR’s food and beverage practice was named one of the top 15 in the United States for the fifth consecutive year by O’Dwyer’s, a leading public relations industry publication.
“The past two years have changed the way consumers drink and buy their beverages of choice, which means brands in this space must reinvent their previous proven strategies,” said 5WPR Consumer President, Dara A. Busch. “We are proud to have taken the lead in this changing landscape alongside our clients, and we look forward to expanding our specialist practice allowing us to better apply and showcase our expertise.”
In 2021, the team received a Silver Stevie® Award in the PR Campaign of the Year – Brand/Reputation Management category for their work with the client Acker Wines, and a Bronze Stevie® Award in the Public Relations Campaign of the Year – Food & Beverage category for their work with client Big Cork Vineyards.
5W PR understands the competitive environment in the alcohol and spirits industry and has developed proven strategies for hyper-targeting their customer base demographics. From facilitating new product launches to developing long-term creative strategies that ensure maximum media coverage, 5W’s food and beverage experience empowers customers to get the results they are looking for.
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communication and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W brings to large companies an ingenious, bold and results-oriented communication approach. 5W was awarded PR Agency of the Year 2020 and CEO Ronn Torossian, was named 2020 Entrepreneur of the Year by the American Business Awards.
SOURCE 5W Public Relations